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How to Hire SEO Freelancers & What Can an SEO Freelancer Do for Your Business?

  Search Engine Optimization (SEO) has always been one of the basics of digital marketing. It is not a fixed formula and keeps changing. One has to be updated and informed. The websites need to be updated from time-to-time according to the latest SEO practices. There are two choices for any SEO implementation: Hiring an SEO agency Hiring a freelancer The agency comes with a lot of expertise but is going to cost you. An SEO freelancer is an independent SEO consultant who is an SEO expert and can help you specifically with it. The SEO implementation increases the website traffic, popularity, and turnover. Hiring an SEO freelancer is beneficial in every way. Where to Hire a Freelancer? Since freelancers have to seek new opportunities, they register themselves at every possible place, which works in our favor. Therefore, hiring a freelancer is not an uphill task, and investing some time will connect you with many freelancers. Google Google search is the first thing that you might run w...

What is Mobile Advertising and How Does it Work?

  The overall time spent on mobile phones has drastically increased over the past decade. As a result, businesses are seeking opportunities to utilize this high level of engagement to market themselves. Mobile advertising is the concept where enterprises reach consumers via remote devices to sell their services. What is Mobile Advertising, and How Does it Work? Mobile advertising is advertising a company and its services to its target audience on remote devices such as mobiles and tablets via SMS, videos, and many other ways. To create the right impact on customers, marketers use many channels and formats for advertising their services, including SMS, PPC, SEO, and content marketing. In addition, ads are made to display on mobile phones and other remote devices to reach a more significant segment of the audience. Different Formats of Mobile Advertising: • Banner Ads The banner ads as the name suggest appears as banner containing the advertisement. The banner ads display does not bl...

How to Hire Front-End Developers in 2021: Skills, Rate & More

  The demand for front-end developers has drastically increased in recent years. Applications and websites smite the world. There are millions of them, and many more are coming up. User Interface (UI) plays a very important part in making any application engaging and attractive. An interactive design guarantees customer satisfaction and loyalty. A front-end developer is responsible for a responsive UI. Every front-end web developer has different expertise, and they are going to design the UI differently. To develop a great UI, you need to hire a good UI developer. Hiring them can be difficult because there is no set of practice and exams to evaluate them. Let us understand some basics about hiring front-end developers. The seniority of Front-End Developers You need first to assess the problem that needs to be solved and the expertise you require. You can find both junior and senior front-end developers. The junior front-end developers are beginners who will have an excellent grasp ...

What is a Social Media CRM Platform & How to Implement It Successfully?

  Today the world is globalized and digitized like never before. As a result, the market dynamics have changed, and the phrase ‘customer is the king’ has an entirely new meaning. The market is brimming with e-businesses where social media plays a vital role in marketing and sales. When we establish our businesses online, there is a constant need to gather and analyze all the information related to customer interaction. Conventionally, the collected data was passed to a huge team of professionals who categorized and analyzed the data to deduce profitable outputs. Customer Relationship Management (CRM) is the software that effortlessly performs all the tasks related to customer activity. What is a Social Media CRM Platform? Social media CRM is the software to manage customer relationships. It is integrated with different social media platforms such as Twitter, Pinterest, Instagram, and more. It streamlines customer communication on social media, allowing users to pre-plan the communi...

The Advantages & Disadvantages of Building Mobile Apps for Small Businesses

 The browsing habits of customers have changed drastically in the last decade. With mobile phones taking over laptop and tablet sales, businesses can no longer ignore their mobile-first sales strategy. While responsive websites will surely help you stay ahead of the curve, your business needs an app that provides it with the right technological leverage. Let’s delve deeper. Advantages of Building a Mobile App For Business: Customers Love Apps: ● Quicker Access to Your Product/Service: Native apps built for specific platforms load faster than websites. This is because they are optimized for a specific platform and use the platform’s core programming language for coding and developing the app. As a result, customers see quicker load, more customized features, and more optimized graphics. ● Easier Access to Offers and Discounts: With your website, customers have to type them on the browser and visit to know about the latest offerings or discounts on the products they regularly buy....

10 Mobile Commerce Trends That Will Dominate 2021

 Convenience has been driving the innovations and consumer behavior is shifting likewise. The mobile phone has become so handy that we prefer it for every purpose, from connecting with people to shopping the steep rise in online shopping for almost every commodity has compelled business owners to go for mobile app development . 2021 is not only a new year but also a new year towards technologies that ultimately define the trends. Mobile commerce is developing at a rapid pace and some of the applications are expected to trend in 2021. 1. Augmented Reality Augmented reality and virtual reality technologies are witnessing widespread popularity at a rapid pace across every sector. Coupled with AI-powered virtual assistants, augmented reality applications provide an appeal that is very near to the feel of being at a brick and mortar shop. Augmented reality will be a dominant feature in Mobile commerce in 2021. 2. Social Commerce With the high penetration of the internet across every seg...

Top Marketing Channels to Stay on Top of in 2021

 There are several channels that can help you with marketing efficiently. But the truth is not all of them can give you the results you expect. Some that may have been effective in the past, may not respond in the same manner to your strategy because the needs of the market are dynamic. So, how do you identify the right marketing channels for your business? Don’t worry, as we have made your task easy by preparing a list of the best marketing channels that have stood the test of time and proven to be helpful in boosting brand visibility. 1. Text Messaging — This Will Never Fail You Choosing to send text messages to your customer is budget-friendly and effective. Why? Because text messages are not limited by algorithms, it’s not over saturated with daily spam, and people check their phones over 160 times a day, making it a great marketing tool for businesses. Moreover, SMS has a 98% open rate and a high response ratio when compared to other marketing channels like email. Studies have...