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The Advantages & Disadvantages of Building Mobile Apps for Small Businesses

 The browsing habits of customers have changed drastically in the last decade. With mobile phones taking over laptop and tablet sales, businesses can no longer ignore their mobile-first sales strategy.

While responsive websites will surely help you stay ahead of the curve, your business needs an app that provides it with the right technological leverage.

Let’s delve deeper.

Advantages of Building a Mobile App For Business:

Customers Love Apps:

● Quicker Access to Your Product/Service: Native apps built for specific platforms load faster than websites. This is because they are optimized for a specific platform and use the platform’s core programming language for coding and developing the app. As a result, customers see quicker load, more customized features, and more optimized graphics.


● Easier Access to Offers and Discounts: With your website, customers have to type them on the browser and visit to know about the latest offerings or discounts on the products they regularly buy. This can sometimes make them miss out on the exciting offers. With a mobile app and features such as push notifications, customers are alerted about the latest offers making it easier for them to make the decision.


● Apps offer More Control to the Customers: Since apps are developed using the platform’s core programming language, they offer more privacy of their data to customers, which is a big concern for most people today. With a mobile app, customers can choose to disclose or not disclose their location, or not give access to Bluetooth, giving them better control on data privacy.


● Lower Data Requirements: Mobile apps store cache files on the device, which makes it easy for customers to view the content of the app even in low or sometimes no data. This makes it a preferred choice for many.

Increases your Brand Visibility:



● Reminds of your Business: An app on your customer’s smartphone acts as a constant reminder to them of your business and your products and services. With people spending 3-5 hours on their phone every day, your app logo and name on the customer’s smartphone acts as a billboard promoting your business constantly.


● Helps you create an Ecosystem: Mobile apps help businesses create an ecosystem that makes it easier for companies to increase their brand visibility. They are not distracted by pop-ups, or multiple screens open in front of them on a browser.


● Strengthen the Brand Presence: Apps set your business apart. While a website is a necessity, an app shows your authority in the space you are in. There are a billion websites today as compared to only about 1.5-3 million apps. And when you co-relate this number to the increasing usage of mobile phones even surpassing browser reach, mobile app development for your business makes absolute sense.


This blog is originally published on the Global Vincitore website.

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