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Showing posts from March, 2021

The Advantages & Disadvantages of Building Mobile Apps for Small Businesses

 The browsing habits of customers have changed drastically in the last decade. With mobile phones taking over laptop and tablet sales, businesses can no longer ignore their mobile-first sales strategy. While responsive websites will surely help you stay ahead of the curve, your business needs an app that provides it with the right technological leverage. Let’s delve deeper. Advantages of Building a Mobile App For Business: Customers Love Apps: ● Quicker Access to Your Product/Service: Native apps built for specific platforms load faster than websites. This is because they are optimized for a specific platform and use the platform’s core programming language for coding and developing the app. As a result, customers see quicker load, more customized features, and more optimized graphics. ● Easier Access to Offers and Discounts: With your website, customers have to type them on the browser and visit to know about the latest offerings or discounts on the products they regularly buy....

10 Mobile Commerce Trends That Will Dominate 2021

 Convenience has been driving the innovations and consumer behavior is shifting likewise. The mobile phone has become so handy that we prefer it for every purpose, from connecting with people to shopping the steep rise in online shopping for almost every commodity has compelled business owners to go for mobile app development . 2021 is not only a new year but also a new year towards technologies that ultimately define the trends. Mobile commerce is developing at a rapid pace and some of the applications are expected to trend in 2021. 1. Augmented Reality Augmented reality and virtual reality technologies are witnessing widespread popularity at a rapid pace across every sector. Coupled with AI-powered virtual assistants, augmented reality applications provide an appeal that is very near to the feel of being at a brick and mortar shop. Augmented reality will be a dominant feature in Mobile commerce in 2021. 2. Social Commerce With the high penetration of the internet across every seg...

Top Marketing Channels to Stay on Top of in 2021

 There are several channels that can help you with marketing efficiently. But the truth is not all of them can give you the results you expect. Some that may have been effective in the past, may not respond in the same manner to your strategy because the needs of the market are dynamic. So, how do you identify the right marketing channels for your business? Don’t worry, as we have made your task easy by preparing a list of the best marketing channels that have stood the test of time and proven to be helpful in boosting brand visibility. 1. Text Messaging — This Will Never Fail You Choosing to send text messages to your customer is budget-friendly and effective. Why? Because text messages are not limited by algorithms, it’s not over saturated with daily spam, and people check their phones over 160 times a day, making it a great marketing tool for businesses. Moreover, SMS has a 98% open rate and a high response ratio when compared to other marketing channels like email. Studies have...