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The Benefits of SEO for Local Businesses

 Nearly everything has shifted to the internet. It comes as no surprise that Google processes about 3.5 billion searches per day. If you are a small business you do not want to lose the benefits that search engine optimization (SEO) has in store for you.

When it comes to marketing, all companies invest in planning out a strong SEO strategy that is in tune with their business because SEO pays back in the long-run.

Here are the top reasons why SEO is important for small businesses.

1.Boost Your Brand Visibility And Awareness

When people come across your business on Google or any other social media platform, it helps in building trust and brand awareness.
It is a proven fact that 97% of people learn about local businesses online. This in turn helps them increase their local visibility and create more foot traffic.
In a competitive traffic-driven market, and especially as a small business it’s always good to aim for ranking better in the local SERPs for more people to find you.

95% of the people who are searching for a keyword, click on the websites that are shown on the first page of SERPs and make a buying decision.


2.More Traffic Translates To More Customers

People are constantly searching for things on the internet. So, a great way to reach out to your prospects is by creating high-quality content.  Ensure that your on-pages and off-pages are optimized and have a mobile-friendly design.
Delivering the same content to both desktop and mobile visitors will drive more traffic as implied by Google Mobile-First Index.


3.More Conversion Rates

SEO is just not about driving traffic to your website or to rank better. But when done right, it can help you boost sales and conversions by targeting a niche-specific audience.
About 88% of internet users who searched for a local business online either called them or visited them This shows the potential of converting people into customers through an optimized Google business listing.

4.SEO Is Cost-Effective

A large portion of SEO services online can generate organic traffic, measure the performance of your site by targeting the right keywords, building backlinks, and using other SEO strategies.
With a limited budget as a small business, outsourcing SEO is a cost-effective method that can help you reap the long-term benefits associated with ranking your website online.

5. Overall Business Growth

The purpose of SEO is to target the audience who is actively looking out for the services or products that you provide. More customers imply more sales which will eventually lead to your business growth.
You can utilize local SEO services to grow your business both online and offline and generate revenue. You not only have a competitive edge in your local area but you can also compete with businesses outside on the international level in your niche and even outrank them.

This blog is originally published on the Global Vincitore website.

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