If you’re part of a smaller marketing team, or the sole marketing professional in your company or you’re in charge of the entire company, you’re aware of the challenges of wearing many roles. With the numerous deliverables you need to send out to ensure your small business’s success, Social media marketing may appear to be a non-essential strategy that’s easy to put off when the pace of business gets hectic. However, We wouldn’t take social media off this quickly. We’re aware that users are spending more and longer on their smartphones, and a significant portion of it is spent on social media applications. We also recognize that people who use social media frequently interact with businesses they’re interested in or have already done business with that brand. Therefore, not just social media platforms; however, your customers and potential customers are waiting to hear from you. For startup companies focused on customer service and community, Social media is an excellent platform...