Today the world is globalized and digitized like never before. As a result, the market dynamics have changed, and the phrase ‘customer is the king’ has an entirely new meaning. The market is brimming with e-businesses where social media plays a vital role in marketing and sales. When we establish our businesses online, there is a constant need to gather and analyze all the information related to customer interaction. Conventionally, the collected data was passed to a huge team of professionals who categorized and analyzed the data to deduce profitable outputs. Customer Relationship Management (CRM) is the software that effortlessly performs all the tasks related to customer activity. What is a Social Media CRM Platform? Social media CRM is the software to manage customer relationships. It is integrated with different social media platforms such as Twitter, Pinterest, Instagram, and more. It streamlines customer communication on social media, allowing users to pre-plan the communi...